Based in sunny San Deigo, CA., Kritzer Design Studio | KDS specializes in providing award winning industrial design, branding, and packaging design
In a world full of stuff and noise, KDS strives to help our partners standout by creating products and experiences people want: today and tomorrow. We take the energy of progressive experiences and refine it through classical, timeless craftsmanship to create products that are inherently exciting, meaningful, and long lasting.
Products that last and ingratiate themselves are not just good for the planet but good for the soul.
Services
Industrial Design
Branding
Packaging
Strategy
UX | IX
Process
KDS studio doesn’t strive to be different for different sake; we strive to make products that are relevant, provoking, and desirable. In fact, that’s our secret recipe.
Our process begins with understanding you, your company, and the need of your product. We also look at the world around us and see what the existing answers are – i.e. what works and what falls short – and what thoughtful opportunities that may have been overlooked or not maximized.
Whether it is a product, a branding, or packaging, we begin designing a product inside out by crafting an experience that is conscientious. Then we refine the form in relation to its immediate and market surroundings, as well as human needs. We also add a touch of spice, just to make things a little more exciting.
When we succeed, the product becomes something that is inherently provocative and appealing. It is an example of a new category that you and your company can own – which is exactly what you need.
You & KDS
KDS strives to make you happy. We want every project and experience to be fun, open, and intrinsically inclusive. Our team also strives to always be honest with you, even when it’s easier to not be, because we value your trust, capital, and faith you put in us to help bring your vision to market.
Recent Awards
Brands
Michael Kritzer
Michael founded the Kritzer Design Studio | KDS in 2013 as a way to help both large and small companies create world class leading products in an intimate, welcoming environment.
Before starting the Studio, Michael worked with Crispin Porter + Bogusky and One & Co. He also lectured at University of Washington in Industrial Design.