Sake Dolls

Strategy
Industrial Design
Branding

People are living more isolated lives than ever before. To fill their social gap, individuals are looking towards everyday objects for companionship. When it comes to companionship, there's two types of objects: austere design, with no anthropomorphic qualities, and the loud cartoonish products, with eyes conveying strong emotions.


We believe there's a third option – one where the form's anthropomorphic qualities are friendly and welcoming without being too loud – which has led to the creation of Sake Dolls for ototi.

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Based on the voluptuously minimal “creative” kokeshi dolls from Japan, Sake Dolls consist of interchangeable porcelain bottles and cups.


KDS also created a company mark for ototi, which is similar to a shodo painting and a flowering bush.

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Whether you are working at home alone or needing a little company, Dolls makes the perfect companion for water, coffee, and of course, sake.

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Let’s chat.